Avinash Kaushik is one of my favorite writers, and his ‘Digital Attribution Ladder of Awesomeness’ one of my all time favorite posts.
The point is: don’t think you’ll do well at the top before you’ve mastered the lower rungs. Great post and worth a read!
The Stacey Matrix, developed by Ralph Stacey, is a neat tool to assess goals and requirements against tools and methods to help pick the right approach for a given project.
My colleague Mark Blanchard kindly tipped me on this, and even designed a sleek version of it, as the versions found online did not look so great.