Blue Ocean Strategy is probably no stranger to the strategy-minded, but in my view the book has one thinking tool that’s useful over the others. This is the ‘Four Actions Framework’.
It’s a simple way to think not only about what you should create, but also the things to reduce or eliminate in order to get to a new value curve. I find this useful also because it scales nicely from business to feature level.
Avinash Kaushik is one of my favorite writers, and his ‘Digital Attribution Ladder of Awesomeness’ one of my all time favorite posts.
The point is: don’t think you’ll do well at the top before you’ve mastered the lower rungs. Great post and worth a read!
Let’s kick it off with the mother of all 2×2 charts that needs little introduction.
The BCG matrix aka Growth-Share matrix aka Product Portfolio matrix was devised by Bruce Henderson in 1970, and is used to assess businesses or products by their current contribution / market share as well as their growth prospects / market growth.