The Morphological Box was devised by Fritz Zwicky in the 60’s for complex, multi-dimensional, non-quantifiable problems. It allows for relatively fast iteration of multiple configurations, elimination of impossible combinations, and assessment of possible ones for desirability and viability.
I’m usually a fan of simple & sweet thinking tools but Dan Schmidt’s product vision diagram certainly intrigues me because of it’s quite ambitious approach. Despite its many elements, I find it making sense on a lot of levels. Broad in its scope, it investigates the economy, society and product possibilities working together as a dynamic system. Enjoy!
One of my personal favorites and most useful frameworks for creating things people love and use is the Value Proposition Canvas.
It’s an amazingly simple tool that takes into account the customer jobs to be done, their pains as well as gains, and makes it easy to ideate and validate features, pain relievers and gain boosters to address these.
Blue Ocean Strategy is probably no stranger to the strategy-minded, but in my view the book has one thinking tool that’s useful over the others. This is the ‘Four Actions Framework’.
It’s a simple way to think not only about what you should create, but also the things to reduce or eliminate in order to get to a new value curve. I find this useful also because it scales nicely from business to feature level.
Avinash Kaushik is one of my favorite writers, and his ‘Digital Attribution Ladder of Awesomeness’ one of my all time favorite posts.
The point is: don’t think you’ll do well at the top before you’ve mastered the lower rungs. Great post and worth a read!
Joseph Voros first started using the ‘Futures Cone’ as long as 18 years ago. With constantly accelerating change it’s as useful as ever for exploring the futures of your industry.
James Bailey wrote about leadership to Harvard Business Review in 2016. The piece came with this nifty chart for explaining the difference between good and great leadership through direction and force.
Not all matrices are purely business. The Eisenhower Decision Matrix cuts things down to important / unimportant and urgent / non-urgent.
Key benefit? Make explicit and get done those important but non-urgent things that seem to always be off your radar.
The Stacey Matrix, developed by Ralph Stacey, is a neat tool to assess goals and requirements against tools and methods to help pick the right approach for a given project.
My colleague Mark Blanchard kindly tipped me on this, and even designed a sleek version of it, as the versions found online did not look so great.
Let’s kick it off with the mother of all 2×2 charts that needs little introduction.
The BCG matrix aka Growth-Share matrix aka Product Portfolio matrix was devised by Bruce Henderson in 1970, and is used to assess businesses or products by their current contribution / market share as well as their growth prospects / market growth.